We buy good businesses and keep them for good.
Awna is a long-term home for profitable businesses and the teams who built them. Your business stays independent. We help it get better.
We buy. We help. We stay.
We buy
We buy established, profitable businesses and value them on the profit they generate for their owner. The process is simple, straightforward and transparent. We do not play games or waste your time.
We help
You have already built something that works. Where support would make it better, we bring it: a key hire, sharper financial management, a commercial introduction or a second opinion on a hard decision.
We stay
We intend to own for the long term, with no clock ticking toward an exit. We buy to keep. The business keeps its own name, its own management and its own identity.
I have spent my whole career beside founders. Awna puts that experience behind good businesses.
I launched Endeavor in the UAE and spent 12 years there, working with hundreds of founders and selecting more than 60 companies to join its network. Before that I helped build Zawya, a startup later bought by Thomson Reuters. More recently I have been a Venture Partner at Global Ventures, where I sit on company boards.
That experience taught me to recognize a good business, to see where support matters, and to connect it with the right people. That is what I bring to Awna.
Established businesses, built with care.
Awna buys profitable businesses with capable teams and a meaningful role in their customers' lives. Conventional investment models do not suit every good business. Long-term ownership often does.
We buy established businesses. We do not fund new ideas or early-stage startups. The sector matters less to us than the quality of what you built.
Profitable
The business makes money and has done so for years.
Built with care
You care about the craft, and your customers can tell.
A capable team
Good people who know the work and want to carry it on.
Important to its customers
It solves a real problem for loyal customers.
Curious whether this could fit your business? Let's talk.
Your email goes to Noor. You do not need to have decided to sell. A first conversation is only a conversation.